If you’re a crafter of any sorts, you’ve probably heard the name Xyron and may even own a few of their products. Personally, I (Chelsea) loved Xyron products even before I came to work for MyBinding.com. So when Tarragon and I had the chance to chat with Corey Hoff, our company’s Xyron representative, needless to say I was a bit excited. Even better, he brought samples for us to play with: a miniature disposable “X”, Teresa Collins Mega Runner, unique glue stick, three new products that had my immediate attention.
Corey has been with Xyron for over six years. The company started in 1996 and was purchased by Esselte in 2003, joining other top brands such as Oxford, Pendaflex,and Ampad. Unlike many retailers, their reps are split by the type of product rather than region. For Corey, that means he mainly sells professional equipment. The result is a sales force better trained on the products they actually sell, allowing them to become the experts. Even so, Corey didn’t hesitate to answer our questions about a variety of items, as MyBinding sits somewhere in the middle of the professional/craft distinctions.