Making a Calendar For Your Company

Calendars can be great marketing tools for your business, or just fun things for your employees to have and use. Here are a few tips to get you started.

Getting Photographs

Depending on the scope of your calendar, the types of photographs you use can be very different. If you are putting together a calendar for marketing or promotional purposes, in other words, one that you’d like your customers and clients to take to their homes and businesses and place on their walls, you might want to hire a professional photographer to grab some images of your products, people, or services. These don’t necessarily have to be the old boring, staid, images of, say, the front of your building. Have a good look around at qualified photographers and find one who you think can lend some creativity and artfulness to the process. The more interesting your calendar images are, the more likely your customers and clients are to actually use them.

If you are simply creating an in-house calendar for your employees to use and enjoy, you can use images that are more fun and less formal. Take some candid shots over the course of the year and use some of the better ones in your calendar. Good taste should still prevail, of course, but your employees may enjoy having themselves and their coworkers immortalized throughout the year. You can also print the dates of important events within your company such as meetings, retreats, and holiday parties.

Logos, Etc.

If you calendar is to be used for marketing and promotional purposes, make sure that you use a high quality version of your logo, and that your company contact information is visible somewhere on each month’s page. These are essentially brochures and business cards that will be hung on the wall and looked at every day of the year, so make sure that you position your company’s name in a way that it will get noticed.

Make sure that you include all national holidays and other important dates as well. Lots of people enjoy having small bits of trivia and the like, such as the phases of the moon, on their calendars as well, so consider including these.

Choosing the correct font is also important. If you are a construction company, you probably don’t want to print your calendar with fancy-schmancy letters that would be more befitting a nail salon.

Putting it Together

There are a few software programs that can help you do this. Adobe InDesign, QuarkXpress, and MS Publisher are some layout programs that have calendar templates. Even MS Word can probably be of some use here too, and there are also plenty of free calendar templates available online. Just take a look around to find the one that works for you.

Printing and Binding

Print your calenders using the highest quality printing you an afford, and bind them with spiral coil. If you are going to be printing and binding your own calendars and other documents in the future, consider having your own machines on hand, as they can save you a great deal of money over a print and copy shop, even in the short run.

If you are interested in more information about how the right Spiral Coil Binding Machine, can help you create a great calendar, you might want to visit MyBinding.com. They offer a great price on binding equipment and they even offer Free Shipping on orders over $75.00. Plus, they carry a full line of Binding Accessories, of all styles, types and capabilities. Check it out today!